Take the typical office desk lamp: its function is to illuminate your desk space while trying to minimise glare and providing the right brightness for the task at hand. Yet, many products boast “anti-glare” properties and a brightness level that is gentle on the eyes, the reality is, not all lamps are alike.
The photo below was taken at an airport on a recent vacation. The HTC store on the left is illuminated by cool white LED lights while the Sony store on the right gives off a warm yellow glow.
Colour sets the mood of the space and when used in the right context, it can induce various feelings in shoppers that may affect how they interact with your products. The HTC store has a modern, clean look brought by the cool white LED lights while the Sony shop has a warm, inviting atmosphere. The soft hue of warm white lights is a popular choice for the home which helps to create a relaxing place.